Misogyny in Motion: Unpacking the Arab Manosphere

Abstract

This study explores the transadaptation of the Manosphere into the Arab digital world through a Multimodal Discourse Analysis (MCDA) of selected blogs and videos produced by Red Pill Arabic. The manosphere—a loosely connected network of online spaces advocating anti-feminist, hyper-masculine ideologies—has gained traction globally, including in Arabic digital spaces. This research employs MCDA and Visual Grammar Theory (VGT) to examine the linguistic, visual, and ideological strategies used to frame masculinity, gender dynamics, and social hierarchies in Arabic manosphere content. The study focuses on how this creator localizes and legitimizes manosphere narratives through culturally specific discursive and semiotic choices. Through this case study analysis of textual and visual elements, the research unveils Arabic manosphere influencers' ideological positioning and engagement with global manosphere discourse. Findings contribute to the understanding of digital misogyny in Arabic media and its implications for gender discourse in the region and the role translation plays in disseminating ideologically driven advertisements.

Date of Award	2025
Original language	American English
Awarding Institution	HBKU College of Humanities and Social Science