MEETING THE DEMANDS OF CLASSIC AND CONTEMPORARY - A STUDY ON THE TRADITIONAL REPRESENTATIONS OF QATARI HERITAGE IN NATION BRANDING, WITH SPECIAL REFERENCE TO MAINSTREAM LOGOS AND SOCIAL MEDIA ANALYSIS

Abstract

This thesis looks at how three organizations, Qatar Airways, Qatar Foundation, and FIFA World Cup 2022, are promoting the Qatari nation in their logos. The study adopts both qualitative and quantitative methods in order to tackle this issue, where it finds that these logos are promoting Qatar at national and international levels. This study also provides an insight into the influence of Qatar’s mainstream logos in nation branding by looking at their social media posts and tweets. The study concludes that these logos promote Qatar at both national and international levels, by using their traditional representations in their logos.

Date of Award	2020
Original language	American English
Awarding Institution	HBKU College of Humanities and Social Science