Which message? Which channel? Which customer? Exploring response rates in multi-channel marketing using short-form advertising
- Omar Marzouk
- , Joni Salminen
- , Pengyi Zhang
- , Bernard J. Jansen*
*Corresponding author for this work
- Ain Shams University
- Hamad bin Khalifa University
- University of Turku
- Peking University
Research output: Contribution to journal › Article › peer-review
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(Scopus)