The components and impact of sponsored search

Bernard J. Jansen; Theresa B. Flaherty; Ricardo Baeza-Yates; Lee Hunter; Brendan Kitts; Jamie Murphy

doi:10.1109/MC.2009.164

The components and impact of sponsored search

Bernard J. Jansen^*
, Theresa B. Flaherty
, Ricardo Baeza-Yates
, Lee Hunter
, Brendan Kitts
, Jamie Murphy

^*Corresponding author for this work

Pennsylvania State University
James Madison University
Yahoo Research Europe and Latin America
Alphabet Inc.
Microsoft USA
University of Western Australia

Research output: Contribution to specialist publication › Article

19 Citations (Scopus)

Abstract

Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.

Original language	English
Pages	98-101
Number of pages	4
Volume	42
No.	5
Specialist publication	Computer
DOIs	https://doi.org/10.1109/MC.2009.164
Publication status	Published - 2009
Externally published	Yes

Keywords

Advertising
Data mining
IT systems
Information technology
Internet
Organizations
Probability density function
Sea measurements
Search engines
Sponsored search

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10.1109/MC.2009.164

Cite this

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title = "The components and impact of sponsored search",

abstract = "Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.",

keywords = "Advertising, Data mining, IT systems, Information technology, Internet, Organizations, Probability density function, Sea measurements, Search engines, Sponsored search",

author = "Jansen, \{Bernard J.\} and Flaherty, \{Theresa B.\} and Ricardo Baeza-Yates and Lee Hunter and Brendan Kitts and Jamie Murphy",

year = "2009",

doi = "10.1109/MC.2009.164",

language = "English",

volume = "42",

pages = "98--101",

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AU - Jansen, Bernard J.

AU - Flaherty, Theresa B.

AU - Baeza-Yates, Ricardo

AU - Hunter, Lee

AU - Kitts, Brendan

AU - Murphy, Jamie

PY - 2009

Y1 - 2009

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AB - Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.

KW - Advertising

KW - Data mining

KW - IT systems

KW - Information technology

KW - Internet

KW - Organizations

KW - Probability density function

KW - Sea measurements

KW - Search engines

KW - Sponsored search

UR - https://www.scopus.com/pages/publications/67649992001

U2 - 10.1109/MC.2009.164

DO - 10.1109/MC.2009.164

M3 - Article

AN - SCOPUS:67649992001

SN - 0018-9162

VL - 42

SP - 98

EP - 101

JO - Computer

JF - Computer

ER -

The components and impact of sponsored search

Abstract

Keywords

Access to Document

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