| Original language | English |
|---|---|
| Journal | Value-per-Impression |
| Publication status | Published - 23 Jun 2017 |
| Externally published | Yes |
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The Branding Effect of Sponsored Search Advertising: Value-per-Click vs. Value-per-Impression
- Bernard James Jansen
- , Yanwu Yang
- , Daniel Dajun Zeng
- , Suresh Sethi
- The Pennsylvania State University
- Huazhong University of Science and Technology
- University of Arizona
- University of Texas at Dallas
Research output: Contribution to journal › Article › peer-review