Sponsored search: Is money a motivator for providing relevant results?

^*Corresponding author for this work

Research output: Contribution to specialist publication › Article

Abstract

Analysis of data from a major metasearch engine reveals that sponsored-link click-through rates appear lower than previously reported. Combining sponsored and nonsponsored links in a single listing, while providing some benefits to users, does not appear to increase clicks on sponsored listings.

Original language	English
Pages	52-57
Number of pages	6
Volume	40
No.	8
Specialist publication	Computer
DOIs	https://doi.org/10.1109/MC.2007.290
Publication status	Published - Aug 2007
Externally published	Yes

Keywords

Click-through rates
Search
Sponsored search

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10.1109/MC.2007.290

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title = "Sponsored search: Is money a motivator for providing relevant results?",

abstract = "Analysis of data from a major metasearch engine reveals that sponsored-link click-through rates appear lower than previously reported. Combining sponsored and nonsponsored links in a single listing, while providing some benefits to users, does not appear to increase clicks on sponsored listings.",

keywords = "Click-through rates, Search, Sponsored search",

author = "Jansen, \{Bernard J.\} and Amanda Spink",

year = "2007",

month = aug,

doi = "10.1109/MC.2007.290",

language = "English",

volume = "40",

pages = "52--57",

journal = "Computer",

issn = "0018-9162",

publisher = "IEEE Computer Society",

}

TY - GEN

T1 - Sponsored search

T2 - Is money a motivator for providing relevant results?

AU - Jansen, Bernard J.

AU - Spink, Amanda

PY - 2007/8

Y1 - 2007/8

N2 - Analysis of data from a major metasearch engine reveals that sponsored-link click-through rates appear lower than previously reported. Combining sponsored and nonsponsored links in a single listing, while providing some benefits to users, does not appear to increase clicks on sponsored listings.

AB - Analysis of data from a major metasearch engine reveals that sponsored-link click-through rates appear lower than previously reported. Combining sponsored and nonsponsored links in a single listing, while providing some benefits to users, does not appear to increase clicks on sponsored listings.

KW - Click-through rates

KW - Search

KW - Sponsored search

UR - https://www.scopus.com/pages/publications/34548218327

U2 - 10.1109/MC.2007.290

DO - 10.1109/MC.2007.290

M3 - Article

AN - SCOPUS:34548218327

SN - 0018-9162

VL - 40

SP - 52

EP - 57

JO - Computer

JF - Computer

ER -

Sponsored search: Is money a motivator for providing relevant results?

Abstract

Keywords

Access to Document

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