TY - GEN
T1 - SmartAd
T2 - 2011 12th IEEE International Conference on Multimedia and Expo, ICME 2011
AU - Neshat, Hamed S.
AU - Hefeeda, Mohamed
PY - 2011/7/15
Y1 - 2011/7/15
N2 - Advertising in online videos is a large and growing market. In this paper, we propose a new approach to match ads with online videos based on the shopping interests of the target audience of videos. The proposed approach increases the relevance of ads to the actual viewers (humans) of videos, which increases the number of users who purchase goods and services offered by the advertisers. This in turn will increase the revenues for advertisers as well as for the video sites as video sites usually charge advertisers based on the number of user clicks on their ads. The proposed approach is different from current approaches used in practice or proposed in the literatures, which most of them try to maximize the relevance of ads to the tags or contents of videos (objects). We conduct a subjective study to evaluate the performance of the proposed approach on many videos retrieved from YouTube. Our results show that the proposed approach yields more relevant ads to viewers than the YouTube's approach. We also compare against other approaches proposed in the literature and we show that the new approach outperforms them.
AB - Advertising in online videos is a large and growing market. In this paper, we propose a new approach to match ads with online videos based on the shopping interests of the target audience of videos. The proposed approach increases the relevance of ads to the actual viewers (humans) of videos, which increases the number of users who purchase goods and services offered by the advertisers. This in turn will increase the revenues for advertisers as well as for the video sites as video sites usually charge advertisers based on the number of user clicks on their ads. The proposed approach is different from current approaches used in practice or proposed in the literatures, which most of them try to maximize the relevance of ads to the tags or contents of videos (objects). We conduct a subjective study to evaluate the performance of the proposed approach on many videos retrieved from YouTube. Our results show that the proposed approach yields more relevant ads to viewers than the YouTube's approach. We also compare against other approaches proposed in the literature and we show that the new approach outperforms them.
UR - https://www.scopus.com/pages/publications/80155124157
U2 - 10.1109/ICME.2011.6011961
DO - 10.1109/ICME.2011.6011961
M3 - Conference contribution
AN - SCOPUS:80155124157
SN - 9781612843490
T3 - Proceedings - IEEE International Conference on Multimedia and Expo
BT - Electronic Proceedings of the 2011 IEEE International Conference on Multimedia and Expo, ICME 2011
Y2 - 11 July 2011 through 15 July 2011
ER -