Reframing the destination narrative through a sport mega-event: Tracing social media's effect from 2022 FIFA (Men's) World Cup on Qatar's placebrand

  • Kamilla Swart*
  • , Michael Linley
  • , James She
  • , Othman Al-Thawadi
  • *Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationRoutledge Handbook of Sport and Social Media
PublisherTaylor and Francis
Pages137-150
Number of pages14
ISBN (Electronic)9781040335307
ISBN (Print)9781032666198
DOIs
Publication statusPublished - 23 Apr 2025

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