| Original language | English |
|---|---|
| Title of host publication | Routledge Handbook of Sport and Social Media |
| Publisher | Taylor and Francis |
| Pages | 137-150 |
| Number of pages | 14 |
| ISBN (Electronic) | 9781040335307 |
| ISBN (Print) | 9781032666198 |
| DOIs | |
| Publication status | Published - 23 Apr 2025 |
Reframing the destination narrative through a sport mega-event: Tracing social media's effect from 2022 FIFA (Men's) World Cup on Qatar's placebrand
Kamilla Swart*, Michael Linley, James She, Othman Al-Thawadi
*Corresponding author for this work
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review