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Profiling Elon Musk's Twitter/X evolution: Political Thought, Public Persona and Influence

  • Northwestern University in Qatar

Research output: Other contributionpeer-review

Abstract

This report examines the evolution of Elon Musk’s Twitter (now X) presence from 2010 to early 2025, analyzing his posting behavior, ideological shifts, emotional tone, and influence on public discourse. We used advanced computational text analysis techniques, including emotion detection, personality profiling (Big Five model), and political ideology classification. We traced how Musk's communication style transformed from predominantly neutral and technology-centric discourse into a more politically engaged and emotionally charged presence. The study highlights key trends, such as increased ideologically polarized content, heightened engagement patterns for controversial posts, and shifts in personality traits correlated with significant real-world events.
Original languageEnglish
PublisherZenodo
Number of pages57
DOIs
Publication statusPublished - 2025

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