Predicting volunteers' intention to return: An examination of brand personality, prestige, and identification of sporting events

  • Hyejin Bang*
  • , Soonhwan Lee
  • , Kamilla Swart
  • *Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

23 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Predicting volunteers' intention to return: An examination of brand personality, prestige, and identification of sporting events'. Together they form a unique fingerprint.

Keyphrases

Psychology