@inproceedings{1d2e6bbd215b438fbc69d0c81562d9bd,
title = "Picturing it!: The efect of image styles on user perceptions of personas",
abstract = "Though photographs of real people are typically used to portray personas, there is little research into the potential advantages or disadvantages of using such images, relative to other image styles. We conducted an experiment with 149 participants, testing the efects of six diferent image styles on user perceptions and personality traits that are attributed to personas by the participants. Results show that perceptions of clarity, completeness, consistency, credibility, and empathy for a persona increase with picture realism. Personas with more realistic pictures are also perceived as more agreeable, open, and emotionally stable, with higher confdence in these assessments. We also fnd evidence of the uncanny valley efect, with realistic cartoon personas experiencing a decrease in the user perception scores.",
keywords = "Anthropomorphism, Persona design, Pictures, Realism",
author = "Joni Salminen and Jung, \{Soon Gyo\} and Santos, \{Joao M.\} and Kamel, \{Ahmed Mohamed Sayed\} and Jansen, \{Bernard J.\}",
note = "Publisher Copyright: {\textcopyright} 2021 ACM.; 2021 CHI Conference on Human Factors in Computing Systems: Making Waves, Combining Strengths, CHI 2021 ; Conference date: 08-05-2021 Through 13-05-2021",
year = "2021",
month = may,
day = "6",
doi = "10.1145/3411764.3445360",
language = "English",
series = "Conference on Human Factors in Computing Systems - Proceedings",
publisher = "Association for Computing Machinery",
booktitle = "CHI 2021 - Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems",
address = "United States",
}