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Notify-and-interact: A beacon-smartphone interaction for user engagement in galleries

  • Pai Chet Ng
  • , James She
  • , Soochang Park
  • Hong Kong University of Science and Technology

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Existing interactive systems suffer from low user engagement due to their passiveness and steep learning curve. To address these issues, this paper presents an interactive framework, Notify-and-Interact, which leverages the Bluetooth low energy (BLE) beacon infrastructure to notify and a smart-phone to interact, such that it transforms a passive interactive system into an active one. The proposed framework is demonstrated in the Ping Yuan and Kinmay W Tang Gallery, where a series of wildlife artworks are exhibited. Engagement conversion rate is measured, and users' quality of experience (QoE) is surveyed through likert assessment. Artworks with Notify-and-Interact outperforms the QR code with a high engagement conversion rate at the interaction stage, i.e., 86% over 53%, and an average engagement time of 55.67s over 28.69s, respectively. The mean opinion score (MOS) shows that around 80% of the users expressed high satisfaction with the installed Notify-and-Interact framework in the gallery.

Original languageEnglish
Title of host publication2017 IEEE International Conference on Multimedia and Expo, ICME 2017
PublisherIEEE Computer Society
Pages1069-1074
Number of pages6
ISBN (Electronic)9781509060672
DOIs
Publication statusPublished - 28 Aug 2017
Externally publishedYes
Event2017 IEEE International Conference on Multimedia and Expo, ICME 2017 - Hong Kong, Hong Kong
Duration: 10 Jul 201714 Jul 2017

Publication series

NameProceedings - IEEE International Conference on Multimedia and Expo
ISSN (Print)1945-7871
ISSN (Electronic)1945-788X

Conference

Conference2017 IEEE International Conference on Multimedia and Expo, ICME 2017
Country/TerritoryHong Kong
CityHong Kong
Period10/07/1714/07/17

Keywords

  • Beacon
  • Bluetooth Low Energy
  • Cyber-physical System
  • Interactive Display
  • Interactive Gallery

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