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Nation branding through sport mega-events: The case of Qatar's world cup

  • Kamilla Swart*
  • , Othman Althawadi
  • , Yara Zeyad Ali
  • , Brendon Knott
  • *Corresponding author for this work
  • Qatar University
  • Cape Peninsula University of Technology

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationThe 2022 FIFA World Cup in Qatar
Subtitle of host publicationGlobal and Local Perspectives
PublisherTaylor and Francis
Pages168-185
Number of pages18
ISBN (Electronic)9781040147696
ISBN (Print)9781032591537
DOIs
Publication statusPublished - 8 Oct 2024

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