MK DONS FC AND AFC WIMBLEDON: MOVING THE GOALPOSTS AND RISING FROM THE ASHES

David Cook; Christos Anagnostopoulos

doi:10.4324/9781315754239-28

MK DONS FC AND AFC WIMBLEDON: MOVING THE GOALPOSTS AND RISING FROM THE ASHES

David Cook
, Christos Anagnostopoulos

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

5 Citations (Scopus)

Abstract

Wimbledon FC had enjoyed an illustrious history as a team that had climbed from non-league level to the top division of English football, where they remained for 14 years. The highlight came in 1988 when they defeated Liverpool to win the FA Cup. This was followed by the quote from BBC commentator John Motson that ‘the Crazy Gang have defeated the Culture Club’, which helped to define Wimbledon’s brand. Known as the ‘Dons’, they were the underdogs, and their brand associations were direct, uncompromising football with a ‘loveable rogue’ element that helped to endear them to fans and boost their brand profile as a prominent English football club.

Original language	English
Title of host publication	International Cases in the Business of Sport, Second Edition
Publisher	Taylor and Francis
Pages	138-147
Number of pages	10
ISBN (Electronic)	9781317623502
ISBN (Print)	9781138802445
DOIs	https://doi.org/10.4324/9781315754239-28
Publication status	Published - 1 Jan 2017
Externally published	Yes

Access to Document

10.4324/9781315754239-28

Cite this

@inbook{51cb004df7ec495d84ee76b70599149e,

title = "MK DONS FC AND AFC WIMBLEDON: MOVING THE GOALPOSTS AND RISING FROM THE ASHES",

abstract = "Wimbledon FC had enjoyed an illustrious history as a team that had climbed from non-league level to the top division of English football, where they remained for 14 years. The highlight came in 1988 when they defeated Liverpool to win the FA Cup. This was followed by the quote from BBC commentator John Motson that {\textquoteleft}the Crazy Gang have defeated the Culture Club{\textquoteright}, which helped to define Wimbledon{\textquoteright}s brand. Known as the {\textquoteleft}Dons{\textquoteright}, they were the underdogs, and their brand associations were direct, uncompromising football with a {\textquoteleft}loveable rogue{\textquoteright} element that helped to endear them to fans and boost their brand profile as a prominent English football club.",

author = "David Cook and Christos Anagnostopoulos",

note = "Publisher Copyright: {\textcopyright} 2017 Simon Chadwick, Dave Arthur and John Beech.",

year = "2017",

month = jan,

day = "1",

doi = "10.4324/9781315754239-28",

language = "English",

isbn = "9781138802445",

pages = "138--147",

booktitle = "International Cases in the Business of Sport, Second Edition",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - MK DONS FC AND AFC WIMBLEDON

T2 - MOVING THE GOALPOSTS AND RISING FROM THE ASHES

AU - Cook, David

AU - Anagnostopoulos, Christos

PY - 2017/1/1

Y1 - 2017/1/1

N2 - Wimbledon FC had enjoyed an illustrious history as a team that had climbed from non-league level to the top division of English football, where they remained for 14 years. The highlight came in 1988 when they defeated Liverpool to win the FA Cup. This was followed by the quote from BBC commentator John Motson that ‘the Crazy Gang have defeated the Culture Club’, which helped to define Wimbledon’s brand. Known as the ‘Dons’, they were the underdogs, and their brand associations were direct, uncompromising football with a ‘loveable rogue’ element that helped to endear them to fans and boost their brand profile as a prominent English football club.

AB - Wimbledon FC had enjoyed an illustrious history as a team that had climbed from non-league level to the top division of English football, where they remained for 14 years. The highlight came in 1988 when they defeated Liverpool to win the FA Cup. This was followed by the quote from BBC commentator John Motson that ‘the Crazy Gang have defeated the Culture Club’, which helped to define Wimbledon’s brand. Known as the ‘Dons’, they were the underdogs, and their brand associations were direct, uncompromising football with a ‘loveable rogue’ element that helped to endear them to fans and boost their brand profile as a prominent English football club.

UR - https://www.scopus.com/pages/publications/105025331508

U2 - 10.4324/9781315754239-28

DO - 10.4324/9781315754239-28

M3 - Chapter

AN - SCOPUS:105025331508

SN - 9781138802445

SP - 138

EP - 147

BT - International Cases in the Business of Sport, Second Edition

PB - Taylor and Francis

ER -

MK DONS FC AND AFC WIMBLEDON: MOVING THE GOALPOSTS AND RISING FROM THE ASHES

Abstract

Access to Document

Other files and links

Fingerprint

Cite this