@inbook{66367162006e485d8313ffa45d439805,
title = "Make It Trend! Setting Right-Wing Media Agendas Using Twitter Hashtags",
abstract = "In this chapter, we test the efficacy with which right-wing Twitter influencers are able to drive news media agendas via “hashtag activism.” Building on media theory and recent social media studies and drawing on the successful right-wing \#AOCLied hashtag campaign of February 2021 as a “proof of concept,” we track the tweets of 19 right-wing influencers in near-real time for 9 weeks (mid-March to mid-May 2021), identifying all hashtags coined, amplified, or mentioned. We find that only 8.8\% (3 of 34) of hashtags coined or amplified by right-wing influencers were plausibly intended as a deliberate campaign to game Twitter{\textquoteright}s trending algorithm. While these hashtags did garner some news media attention, they were primarily covered by far-right media outlets and never for more than a few days. We conclude with a discussion of what this means for hashtag activism, the role that Twitter plays in editorializing its trending lists and deplatforming users, and future research into other mechanisms of amplification.",
author = "Gabrielle Lim and Alexei Abrahams and Joan Donovan",
note = "Cited By (since 2022): 5 M1 - Query date: 2026-08-04 22:04:43 M1 - 5 cites: https://scholar.google.com/scholar?oi=bibs\&hl=en\&cites=13471955112632797722",
year = "2022",
month = feb,
day = "17",
language = "English",
isbn = "9781003171270",
series = "The Social Media Debate: Unpacking the Social, Psychological, and Cultural …",
publisher = "Routledge",
booktitle = "The Social Media Debate",
address = "United States",
edition = "1",
}