Leveling Up: Esports and National Ambitions in the Middle East

Abdulla Alfalasi; Mohammed Alobadi; Christos Anagnostopoulos

doi:10.4324/9781003725817-27

Leveling Up: Esports and National Ambitions in the Middle East

Abdulla Alfalasi
, Mohammed Alobadi
, Christos Anagnostopoulos

Tomoh for Community Development
UNESCO's Fit for Life's Knowledge and Innovation Network (KIN)
Molde University College
University of New Brunswick

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

The rapid ascent of esports has transformed it from a niche pastime into a global phenomenon, generating significant revenue and cultural influence. This chapter explores the burgeoning esports landscape in the Middle East, focusing on the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA). Both nations are leveraging esports to advance economic diversification, bolster soft power, and engage their young populations, aligning with their broader national development goals. Utilizing a geopolitical economy framework, this study analyzes the strategic motivations and approaches of the UAE and KSA in integrating esports into their national visions. It highlights the potential of esports to shape the region's economic and cultural future, offering insights into its role as a dynamic tool for regional transformation.

Original language	English
Title of host publication	The Geopolitical Economy of Esports
Publisher	Taylor and Francis
Pages	157-162
Number of pages	6
ISBN (Electronic)	9781040817124
ISBN (Print)	9781003725817
DOIs	https://doi.org/10.4324/9781003725817-27
Publication status	Published - 1 Jan 2026
Externally published	Yes

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Leveling Up: Esports and National Ambitions in the Middle East

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