Introduction: Translation as a set of frames

The study reveals four main representations of Saudi Arabia. However, the discussion in this chapter is limited to one, which is related to gender, authority and agency. In any communicative event, Moscovici argues that a certain system of values, ideas, beliefs and practices has to be shared between those involved in that event. According to Moscovici, “representations” are intended to “make something unfamiliar, or unfamiliarity itself, familiar”. The Discourse-Historical Approach tries to mitigate the key drawbacks of CDA approaches by calling for triangulation through which researchers increase the validity of their research and achieve more rigour through the fusion of qualitative and quantitative paradigms at both the theoretical and methodological levels. The BBC Monitoring Service was established in 1939 by the BBC as a part of the World Service group; it observes foreign news, analyses and translates them into English for local and international consumption.