TY - GEN
T1 - From Generation to Simulation
T2 - Extended Abtracts of the 2026 CHI Conference on Human Factors in Computing Systems, CHI 2026
AU - Kocaballi, A. Baki
AU - Prpa, Mirjana
AU - Salminen, Joni
AU - Amin, Danial
AU - Jansen, Bernard J.
N1 - Publisher Copyright:
© 2026 Copyright held by the owner/author(s).
PY - 2026/4/13
Y1 - 2026/4/13
N2 - Generative AI (GenAI) is increasingly transforming human-centered design (HCD) by enabling the generation and simulation of AI-driven personas that can role-play different stakeholders, ideate solutions, and perform usability tests. With their increased efficiency and accessibility, these AI personas offer advantages such as scalability, rapid ideation, coverage of diverse and edge cases, and reduced reliance on costly human subject studies at early stages of design. However, they also pose ethical, representational, and methodological challenges. Although evidence on the use, benefits, and limitations of AI personas is growing, the field still lacks shared validity standards and reporting norms to guide the use of AI personas and their synthetic feedback, and decisions about when to involve actual human participants. This half-day workshop will examine the roles, opportunities, and responsibilities associated with integrating GenAI simulated personas into HCI design practice. Through the presentation of emerging evidence, collaborative discussions, and hands-on activities, we aim to explore responsible methods and develop practical guidelines for the responsible use of AI personas in human-centered design and research.
AB - Generative AI (GenAI) is increasingly transforming human-centered design (HCD) by enabling the generation and simulation of AI-driven personas that can role-play different stakeholders, ideate solutions, and perform usability tests. With their increased efficiency and accessibility, these AI personas offer advantages such as scalability, rapid ideation, coverage of diverse and edge cases, and reduced reliance on costly human subject studies at early stages of design. However, they also pose ethical, representational, and methodological challenges. Although evidence on the use, benefits, and limitations of AI personas is growing, the field still lacks shared validity standards and reporting norms to guide the use of AI personas and their synthetic feedback, and decisions about when to involve actual human participants. This half-day workshop will examine the roles, opportunities, and responsibilities associated with integrating GenAI simulated personas into HCI design practice. Through the presentation of emerging evidence, collaborative discussions, and hands-on activities, we aim to explore responsible methods and develop practical guidelines for the responsible use of AI personas in human-centered design and research.
KW - Ethics & Governance
KW - Generative AI
KW - Personas
KW - Synthetic Users
KW - UX Evaluation
KW - User Simulation
UR - https://www.scopus.com/pages/publications/105038091770
U2 - 10.1145/3772363.3778745
DO - 10.1145/3772363.3778745
M3 - Conference contribution
AN - SCOPUS:105038091770
T3 - Conference on Human Factors in Computing Systems - Proceedings
BT - CHI 2026 - Extended Abtracts of the 2026 CHI Conference on Human Factors in Computing Systems
A2 - Oliver, Nuria
A2 - Shamma, David A.
A2 - Candello, Heloisa
A2 - Cesar, Pablo
A2 - Lopes, Pedro
A2 - Artizzu, Valentino
A2 - Draxler, Fiona
A2 - Lopez, Gustavo
A2 - Reinschluessel, Anke V.
A2 - Tong, Xin
A2 - Toups Dugas, Phoebe O.
PB - Association for Computing Machinery
Y2 - 13 April 2026 through 17 April 2026
ER -