Examining values with ESG impact on halal cosmetics through Monte Carlo simulation andnetwork analysis

Purpose – This study aims to analyze the implementation and effects of environmental, social and governance (ESG) principles in the business strategy of Wardah Halal Cosmetics, exploring the synergy between halal certification and sustainable business practices. Design/methodology/approach – This study uses a case study analysis of Wardah with quantitative data assessment to provide a holistic view of ESG integration in halal cosmetics, incorporating Monte Carlo simulations and network analysis. Findings – The quantitative analysis demonstrates that Wardah’s commitment to ESG principles leads to a 15% increase in brand reputation scores, a 12% rise in customer trust ratings and a 10% improvement in market competitiveness. The Monte Carlo simulations predict a 9% increase in market penetration and a 7% revenue growth in the Gulf Cooperation Council (GCC) market under higher levels of ESG commitment, with a stable cost structure. However, the Monte Carlo simulations highlight increased variability in outcomes, indicating the need for careful risk management and strategic adaptability. Additionally, the network analysis shows that key ESG components, such as environmental stewardship, social responsibility and community engagement, are highly interconnected. Research limitations/implications – This research acknowledges the geographic and market-specific limitations of the study focus on Indonesia and the GCC region, suggesting the need for broader, cross-cultural research to generalize findings. Practical implications – This research provides actionable strategies for halal cosmetic companies looking to incorporate ESG principles effectively, emphasizing the balance between ethical commitments and market demands. Social implications – This research highlights the role of ethical business practices in promoting sustainability and social responsibility, underlining the potential of faith-based business models in leading industry-wide changes. Originality/value – This study provides a unique quantitative assessment of how integrating ESG principles with halal business practices can yield measurable improvements in business performance, offering empirical evidence that corresponds religious ethics with modern governance standards.