Engagement Patterns in TikTok: An Analysis of Short Video Ads
- Joni Salminen
- , Risqo Wahid
- , Yanwu Yang
- , Bernard Jansen
- University of Vaasa
- University of Jyväskylä
- Huazhong University of Science and Technology
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
3
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(Scopus)