TY - GEN
T1 - Developing Prototype Player Personas from Game Preferences
AU - Salminen, Joni
AU - Jung, Soon-Gyo
AU - Vahlo, Jukka
AU - Chowdhury, Shammur
AU - Koponen, Aki
AU - Jansen, Bernard James
PY - 2018
Y1 - 2018
N2 - The competitiveness of the video game market has increased the need for understanding players. We generate player personas from survey data of 15,402players’ 195,158 stated game preferences from130,495 game titles using the methodology of automatic persona generation. Our purpose is to demonstrate the potential of data-driven personas for segmenting players by their game preferences. The resulting prototype personas provide potential value for game marketing purposes, e.g., targeting gamers with social media advertising, although they can also be used for understanding demographic variation among various game preference patterns.
AB - The competitiveness of the video game market has increased the need for understanding players. We generate player personas from survey data of 15,402players’ 195,158 stated game preferences from130,495 game titles using the methodology of automatic persona generation. Our purpose is to demonstrate the potential of data-driven personas for segmenting players by their game preferences. The resulting prototype personas provide potential value for game marketing purposes, e.g., targeting gamers with social media advertising, although they can also be used for understanding demographic variation among various game preference patterns.
M3 - Conference contribution
BT - CHI '20: CHI Conference on Human Factors in Computing Systems
ER -