@inproceedings{033db2f584d342f286e1ee59bcebc5f8,
title = "Creating and Evaluating Personas Using Generative AI: A Scoping Review of 81 Articles",
abstract = "As generative AI (GenAI) is increasingly applied in persona development to represent real users, understanding the implications and limitations of this technology is essential for establishing robust practices. This scoping review analyzes how 81 articles (2022-2025) use GenAI techniques for the creation, evaluation, and application of personas. The articles exhibited good level of reproducibility, with 61\% of articles sharing resources (personas, code, or datasets). Furthermore, conversational persona interfaces are increasingly provided alongside traditional profiles. However, nearly half (45\%) of the articles lack evaluation, and the majority (86\%) use only GPT models. In some articles, GenAI use creates a risk of circularity, in which the same GenAI model both generates and evaluates outputs. Our findings also suggest that GenAI seems to reduce the role of human developers in the persona-creation process. To mitigate the associated risks, we propose actionable guidelines for the responsible integration of GenAI into persona development.",
keywords = "Generative AI, LLM, Persona Development, Personas",
author = "Danial Amin and Joni Salminen and Farhan Ahmed and Tervola, \{Sonja M.H.\} and Sankalp Sethi and Jansen, \{Bernard J.\}",
note = "Publisher Copyright: {\textcopyright} 2026 Copyright held by the owner/author(s).; 2026 CHI Conference on Human Factors in Computing Systems, CHI 2026 ; Conference date: 13-04-2026 Through 17-04-2026",
year = "2026",
month = apr,
day = "13",
doi = "10.1145/3772318.3790608",
language = "English",
series = "Conference on Human Factors in Computing Systems - Proceedings ",
publisher = "Association for Computing Machinery",
editor = "Nuria Oliver and Shamma, \{David A.\} and Heloisa Candello and Pablo Cesar and Pedro Lopes and Alessandro Bozzon and Thomas Kosch and Vera Liao and Xiaojuan Ma and Valentino Artizzu and Fiona Draxler and Gustavo Lopez and Reinschluessel, \{Anke V.\} and Xin Tong and \{Toups Dugas\}, \{Phoebe O.\}",
booktitle = "CHI 2026 - Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems",
address = "United States",
}