Abstract
Chapter 27 explores the impact of COVID-19 on sport-related corporate social responsibility (CSR) initiatives. The chapter provides a theoretical overview of the field of sport-related CSR before looking at how sport organisations have adapted their CSR initiatives in face of the global health crisis. An applied case study involving Nike is presented to support the arguments made.
| Original language | English |
|---|---|
| Title of host publication | Routledge Handbook of Sport and COVID-19 |
| Publisher | Taylor and Francis |
| Pages | 283-290 |
| Number of pages | 8 |
| ISBN (Electronic) | 9781000631531 |
| ISBN (Print) | 9781032009070 |
| DOIs | |
| Publication status | Published - 1 Jan 2022 |
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