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Corporate social responsibility and profitability in Islamic insurance firms: insights from explainable AI

  • Muhammad Bilal Zafar*
  • , Ahmad Jafar
  • , Hassnian Ali
  • *Corresponding author for this work
  • Universiti Teknologi Malaysia
  • Minhaj University Lahore

Research output: Contribution to journalArticlepeer-review

Abstract

Purpose – This study aims to examine how corporate social responsibility (CSR) influences Takaful (Islamic insurance) insurers’ financial performance, with an additional emphasis on the moderating role of Shariah governance. Design/methodology/approach – Drawing on a sample of 33 Takaful companies over a five-year period (2018–2022), the authors use an explainable artificial intelligence framework that integrates eXtreme Gradient Boosting and SHapley Additive exPlanations (SHAP). Findings – CSR exhibits a modest direct effect on profitability, but gains added significance when paired with strong Shariah governance. SHAP-based dependence plots also reveal nonlinear patterns in the CSR–performance relationship, suggesting that higher or lower levels of CSR may yield more pronounced effects than moderate levels. Robustness checks using return on equity confirm these insights, indicating consistent dynamics across alternative performance measures. Originality/value – By combining advanced machine learning with SHAP-based interpretative analysis, this paper provides insights into how CSR and governance together influence financial performance.

Original languageEnglish
Pages (from-to)2857-2876
Number of pages20
JournalJournal of Islamic Marketing
Volume17
Issue number8
Early online dateDec 2025
DOIs
Publication statusPublished - 8 Jul 2026

Keywords

  • Artificial intelligence
  • CSR disclosure
  • Corporate social responsibility
  • Csr
  • Financial performance
  • Islamic insurance
  • Machine learning
  • Stakeholder
  • Takaful

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