Computational advertising: A paradigm shift for advertising and marketing?

Yanwu Yang; Yinghui Yang; Bernard J. Jansen; Mounia Lalmas

doi:10.1109/MIS.2017.58

Computational advertising: A paradigm shift for advertising and marketing?

Yanwu Yang
, Yinghui Yang
, Bernard J. Jansen
, Mounia Lalmas

Qatar Computing Research Institute

Research output: Contribution to journal › Editorial

53 Citations (Scopus)

Original language	English
Article number	7933928
Pages (from-to)	3-6
Number of pages	4
Journal	IEEE Intelligent Systems
Volume	32
Issue number	3
DOIs	https://doi.org/10.1109/MIS.2017.58
Publication status	Published - 1 May 2017

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@article{3108a750128e4deda38423408763b4bf,

title = "Computational advertising: A paradigm shift for advertising and marketing?",

author = "Yanwu Yang and Yinghui Yang and Jansen, \{Bernard J.\} and Mounia Lalmas",

year = "2017",

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language = "English",

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journal = "IEEE Intelligent Systems",

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publisher = "Institute of Electrical and Electronics Engineers Inc.",

number = "3",

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T1 - Computational advertising

T2 - A paradigm shift for advertising and marketing?

AU - Yang, Yanwu

AU - Yang, Yinghui

AU - Jansen, Bernard J.

AU - Lalmas, Mounia

PY - 2017/5/1

Y1 - 2017/5/1

UR - https://www.scopus.com/pages/publications/85021708744

U2 - 10.1109/MIS.2017.58

DO - 10.1109/MIS.2017.58

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AN - SCOPUS:85021708744

SN - 1541-1672

VL - 32

SP - 3

EP - 6

JO - IEEE Intelligent Systems

JF - IEEE Intelligent Systems

IS - 3

M1 - 7933928

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Computational advertising: A paradigm shift for advertising and marketing?

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