Charity rankers: Who is defining effectiveness?

Let’s say your family decides that this holiday, instead of giving each other gifts, you will donate that money to charity. Where should you give? Let’s say you are setting up a new foundation. When deciding to support individuals and organizations to address the world’s biggest and most complex problems, where does one begin?With millions of non-governmental organizations working around the world, the process of knowing where to start can be overwhelming. There is a growing list of organizations evaluating registered charities for the purposes of pointing interested donors in the right direction, but even these services and sites can be confusing or misleading.