Assessing consumer participation in the circular economy: a study of education, awareness, and pro-environmental behavior in Qatar

The circular economy (CE) demands a shift in consumer behavior. This study analyzes various facets of circularity through participatory research with individual consumers. Our results show a significant positive impact of education and awareness on consumer involvement in the circular economy. Numerous consumers actively participate in the CE by choosing eco-friendly products, engaging in self-repair, conserving energy, reusing, and sharing resources. However, the adoption of public transport and shopping for second-hand products remains low. Durability, environmental considerations, and price carry equal importance for consumers. Lack of repair services is the primary reason for replacement, followed by high repair costs and a preference for new items due to affordability. Consumers prefer eco-friendly products, contingent on satisfaction with quality and price. Religious motivation is crucial for engaging in the CE and environmental care, followed by ethical and financial motivations. Consumers are willing to pay for eco-friendly and reusable products.