Annotating the Annotators: Analysis, Insights, and Modelling from an Annotation Campaign on Persuasion Techniques Detection

Persuasion (or propaganda) techniques detection is a relatively novel task in Natural Language Processing (NLP). While there have already been a number of annotation campaigns, they have been based on heuristic guidelines, which have never been thoroughly discussed. Here, we present the first systematic analysis of a complex annotation task-detecting 22 persuasion techniques in memes-, for which we provided continuous expert oversight. The presence of an expert allowed us to critically analyze specific aspects of the annotation process. Among our findings, we show that inter-annotator agreement alone inadequately assessed annotation correctness. We thus define and track different error types, revealing that expert feedback shows varying effectiveness across error categories. This pattern suggests that distinct mechanisms underlie different kinds of misannotations. Based on our findings, we advocate for an expert oversight in annotation tasks and periodic quality audits. As an attempt to reduce the costs for this, we introduce a probabilistic model for optimizing intervention scheduling.