Action research: So much to account for

In this article Action Research (AR) is addressed to determine its limitations and affordances as a research approach in audiovisual translation studies. A specific case of Participatory Action Research (PAR) is presented in the context of a Museum Project in Portugal - the MCCB project -, serving as a focus for the discussion of the main characteristics of AR: planning, putting into action, reflecting upon and starting anew, in spiralling continuums that start with the AR project itself but that go beyond it to spin of into new research and development projects.