Abstract
This study investigated the sport development and social legacy of the 2010 FIFA World Cup. It assessed the impact of an event-themed legacy project on Gansbaai, a non-host, small-town community in the Western Cape, South Africa. The Football Foundation of South Africa (FFSA) was established to capitalise on the increased excitement about football as a result of the 2010 mega-event, aiming to leave a sport and social development legacy in a region that might not otherwise directly benefit. The FFSA embarked on a project to accelerate social change and community integration in a racially divided community through sport. The short-term results indicate that the community has experienced an increased level of intangible legacies, such as youth development, social integration and community pride. The FFSA is leaving a sport and social legacy for the community beyond 2010. It will be necessary to monitor the impacts on a more long-term basis.
| Original language | English |
|---|---|
| Pages (from-to) | 415-428 |
| Number of pages | 14 |
| Journal | Development Southern Africa |
| Volume | 28 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - Sept 2011 |
| Externally published | Yes |
Keywords
- 2010 FIFA World Cup
- Legacy
- Mega-event
- Sport development
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