Personal profile
Biography
Noora Al-Emadi is a Senior Software Engineer at the Qatar Computing Research Institute (QCRI) - QCAI group, where she applies artificial intelligence to some of the world's most pressing humanitarian challenges. Specializing in computer vision, she develops object detection systems that analyze satellite imagery to support crisis response and humanitarian operations, work that sits at the intersection of cutting-edge technology and real-world human impact. Her broader expertise spans urban informatics, social media analytics, applied machine learning, and mobile application development.
Noora holds a PhD in Computer Science and Engineering from Hamad Bin Khalifa University (HBKU), alongside a Master's degree in Data Science and Engineering from HBKU and a Bachelor's degree in Computer Science from Qatar University.
Education/Academic qualification
Computer Science and Engineering, PhD, Detecting and Counting Vehicles from Satellite Imagery for Internal Displacement Monitoring in the Middle East, Hamad Bin Khalifa University
Sept 2020 → Jun 2026
Award Date: 1 Jun 2026
Science & Engineering, Master, Master of Science in Data Science and Engineering, Hamad bin Khalifa University
Award Date: 22 May 2020
Computer Science, Bachelor, Bachelor of Science Degree, Qatar University
Award Date: 9 Mar 2010
External positions
Applications Developer, Qatar Mobility Innovations Center (QMIC)
Mar 2010 → May 2012
Keywords
- Q Science (General)
- Artificial Intelligence
- Object Detection
- Computer Vision
- Humanitarian AI
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Collaborations and top research areas from the last five years
Projects
- 1 Finished
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QCRI-CORE-000002: Humanitarian AI
Imran, M. (Lead Principal Investigator), Ofli, F. (Co-Lead Principal Investigator), El Fekih Zguir, A. (Principal Investigator), Al-Mohannadi, A. M. (Research Associate), Diba, A. (Principal Investigator), Al-Emadi, N. (Principal Investigator) & Awni, A. (Principal Investigator)
1/07/24 → 1/06/26
Project: Applied Research
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VME: A Satellite Imagery Dataset and Benchmark for Detecting Vehicles in the Middle East and Beyond
Al-Emadi, N., Weber, I., Yang, Y. & Ofli, F., Dec 2025, In: Scientific data. 12, 1, 500.Research output: Contribution to journal › Article › peer-review
Open Access3 Link opens in a new tab Citations (Scopus) -
AI-Driven Disaster Response and Displacement Monitoring
Al-Emadi, N., Imran, M., Yang, Y., Weber, I., Lashi, F., Rigodanza, G., Hajžmanová, I. & Ofli, F., 1 Oct 2025, In: Communications of the ACM. 68, 10, p. 66-71 6 p.Research output: Contribution to journal › Article › peer-review
Open Access -
QT2S: A system for monitoring road traffic via fine grounding of tweets
Al Emadi, N., Abbar, S., Borge-Holthoefer, J., Guzman, F. & Sebastiani, F., 2017, Proceedings of the International AAAI Conference on Web and Social Media, ICWSM 2017. AAAI Press, p. 456-459 4 p. (Proceedings of the 11th International Conference on Web and Social Media, ICWSM 2017; vol. 11).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
4 Link opens in a new tab Citations (Scopus) -
Will they take this offer? A machine learning price elasticity model for predicting upselling acceptance of premium airline seating
Thirumuruganathan, S., Emadi, N. A., Jung, S. G., Salminen, J., Robillos, D. R. & Jansen, B. J., Apr 2023, In: Information and Management. 60, 3, 103759.Research output: Contribution to journal › Article › peer-review
Open Access20 Link opens in a new tab Citations (Scopus) -
Will you Buy it Now? Predicting Passengers that Purchase Premium Promotions Using the PAX Model
Emadi, N. A., Thirumuruganathan, S., Robillos, D. R. & Jansen, B. J., Mar 2021, In: Journal of Smart Tourism. 1, 1, p. 53-64 12 p.Research output: Contribution to journal › Article › peer-review
Open Access